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Loyalty programs have become a staple in the arsenal of brands and retailers striving to retain their customer base and attract new ones. These programs are seemingly popping up left and right, vying for the attention and allegiance of consumers.聽However, the ones that truly stand o kubki stanley ut from the crowd are those crafted by brands and retailers who not only listen to their core demographic but take it a step further by allowing their customers to play an active role in designing the loyalty program. This customer-centric approach not only resonates with consumers but is more likely to succeed in building lasting relationships and brand loyalty.聽Thats a sentiment that accessories, jewelry and toys retailer聽Claires聽took to heart as it looked to relaunch its loyalty program. In an interview with PYMNTS,聽Chris Duncan, vice president, consumer insights and digital marketing at Claires, shared insights into the retailers approach and how it aims to establish a meaningful connection with its customers.聽 We designed聽C.CLUB聽with and for our consumers. We want our shoppers to know that their opinions are important to us, and that Claires will continue to be a place for endless self-expression and meaningful experiences, Duncan said.聽聽The companys decision to enact this change stemmed from i stanley italia ts dedication to enriching the value of its benefits program. Its main goal was to help members accumulate stanley mug rewards more rapidly. Duncan emphasized the significant importance of this initiative for Clair Ixcf Basel Committee Debuts Credit Risk Guidelines for Banks
In case retailers and merchants need more evidence about the power of mobile, Demandware, the stanley mugs eCommerce software company acquired by Salesforce earlier this month, has found that 45.1 percent of web shopping traffic happened on a smartphone in the first quarter of 2016. Whats more, Demandware is projecting that percentage will increase to 60 percent by the end of 2017. The impact of mobile on shopping, in particular, has been dramatic. In just the last three years, visits to retailer stanley polska s sites from phones have nearly quadrupled and now account for 45 percent of all traffic, the company said in a blog post. Mobile phones have long since passed their tap screen counterpart, the tablet, in share of traffic and orders and are poised to overtake computers in share of orders. Shoppers have voted with their thumbs, and there is no debating that phones are now the go-to device for visiting retail sites. Increasingly, mobile users are choosing to buy on mobile. The increasing聽popularity of smartphones聽is good news for retailers because it provides them with a new opportunity to connect with existing customers and reach new ones. But it also comes at a time when there are big roadblocks for retailers to ensure their customers are getting the best experiences out of their mobile shopping. Thats particularly important because this generation of shoppers has a short attention span. If they cant check out on stanley cup their mobile phone, they will move on to the next merchant.Some of the challenges f

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